UA Combine Authentic
As a brand with a strong grasp of who they are and what they stand for, our challenge was to simplify and focus Under Armour’s sophomore release of the combine authentic line, and to create an identity system and flagship eCommerce experience. One that helps them express themselves in the right way, to the right people.
2 - Challenge
With an ever expanding roster of competitors in marketplace, a focus on a more direct to consumer interaction was necessary in order to broaden UA’s reach to new demographics. As a brand historically associated with action sports, our goal was to create a revamped delivery system and interactive experience aimed to inspire the brands broadening training audience.
3 - Solutions
We worked closely with UA’s internal brand and eCommerce teams to develop a training platform that focused on leveraging their roster of trainers with healthy social media followings. The updated platform portrays the brands progressive, irreverent, and passionate training culture while connecting with their core community of people that train.
4 - Results
The result was a bold, global eCommerce platform grounded in a framework that’s flexible across both Men's, Women's, and Youth targets. The updated platform speaks to a broader audience while providing enhanced merchandising opportunities, stronger product presentation, contextual content pathways, elevated photography standards, and a more engaging brand experience.